Retention Pattern Review
Focused study of when members slow down, pause, or leave—and which programme moments precede those shifts.
Kuala Lumpur · Loyalty programme review
Membership behaviour, read with care
We examine how people move through your loyalty app—joining, earning, redeeming, going quiet, and leaving—then return findings your team can discuss without a new software project.
What we actually deliver
Digital Vertex Grid is a membership behaviour analysis practice for brands that already run a loyalty app. We do not sell an application. We help you interpret the membership story already sitting in your records.
Flagship engagement
Membership Behaviour Assessment
A three-to-five-week review that maps joiners, redeemers, dormant members, and leavers against your programme rules. You receive a written assessment and two live briefings.
- Evidence notes tied to your anonymised event histories
- Ranked recommendations for rewards, cadence, and member care
- Remote delivery with an optional Kuala Lumpur workshop
Related engagements
When a full assessment is more than you need, shorter reviews focus on retention windows, cohort differences, or a single planned programme change.
Cohort Engagement Briefing
Side-by-side reading of member cohorts so you can see which join months or channels behave differently.
Loyalty Advisory Session
A half-day working session to pressure-test a planned reward change against known membership behaviour.
Evidence from recent work
More client stories“The assessment showed our “high engagement” members were mostly clearing points before expiry. That was uncomfortable to hear, but it stopped us from doubling down on another countdown campaign.”
Who typically books us
- Loyalty and CRM leads in retail, F&B, beauty, and hospitality
- Teams preparing a tier or reward redesign
- Programme owners who see enrolment rise while activity softens
Bring a real membership question
Tell us which loyalty programme you run and what behaviour you need clarified. We reply with scope notes and a proposed engagement shape.